Web Survey Bibliography
In the past, the analysis of television, radio, and magazine interaction has typically been conducted at single points in time or through correlating viewing, listening, reading and purchasing from four independent studies, or through self reported general surveys like Simmons or MRI. These analyses have also tended to be done at the vehicle level, not at the advertising schedule/exposure level. Today, however, using Project Apollo single source data, new insights are possible mining the interaction between electronic measurement of television and radio, online surveys to capture magazine readership of specific issues, and electronically-scanned purchase data at the respondent level.
Tied to the sales data that is collected from the Homescan panelists or through surveys for non-Consumer Packaged Goods categories, Project Apollo allows the evaluation of the media imperatives or cross- media usage for specific purchase defined marketing targets. Project Apollo will provide a clear view on whether there is a greater opportunity for magazines to garner share for these targets.
Further analyses allow for the evaluation of the interaction between media and sales. Direct measurement of this interaction is the key to understanding how effective each medium is relative to potentially different strategies.
This paper will provide an overview of Project Apollo, with details on its magazine measurement. It will then use two masked brands in a blended case study to tell the story of the single source data in planning. Before closing, the paper will discuss methods. How old methods are being used in new ways; and how new methods are evolving out of the data.
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Web survey bibliography - 2007 (157)
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- Dual-mode electronic survey lessons and experiences; 2007; Lang, M.
- Does mode matter for modeling political choice? Evidence from the 2005 British Election Study; 2007; Sanders, D., Clarke, H. D., Stewart, M. C., Whiteley, P.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Design and development of an electronic survey system; 2007; Aaron, B., Desai, S.
- Counterfactuals and causal inference: Methods and principles for social research; 2007; Morgan, S. L., Winship, C.
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.
- A guide to understanding Internet measurement alternatives; 2007
- Internet research ethics; 2007; Ess, C.
- Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace ; 2007; Dwyer, R., Passerini , K., Hiltz, S. R.
- Knitting Patterns: for interview and analysis; 2007; Jenkins, S.
- Surveys and Technology – Polishing the Crystal Ball; 2007; Neffendorf, H.
- Choosing Web Surveys: mode choices among Youth Cohort Study respondents; 2007; Wardle, H., Robinson, C.
- Using Chat Tools to Perform Evaluation Interviews Eve-Marie Larsen; 2007; Larsen, E.-M.
- The Effect of Reminder Intervals on Response Rates for Web Surveys; 2007; Lemon, J. S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Survey Research in a Wireless World; 2007; Pazurik, A., Cameron, M. R.
- Whither the Web: Web 2.0 and the Changing World of Web Surveys; 2007; Couper, M. P.
- Internet-based survey design for university web sites : a case study of a Thai university ; 2007; Vate-U-Lan, P.
- Visualizing Personal Networks: Working with Participant-aided Sociograms; 2007; Hogan, B., Carrasco, J. A., Wellman, B.
- Online research ethics; 2007; Madge, C.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Context effects in Internet Surveys: New issues and evidence; 2007; Smyth, J. D., Dillman, D. A., Christian, L. M.
- Technical considerations when implementing online research; 2007; Schmidt, W. C.
- Psychological Research on the Internet; 2007; Krantz, J. H.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- Methodology in Our Madness; 2007; Lynn, P.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- Applications of the Document Object Model (DOM) in Web-Surveys; 2007; Neubarth, W., Kaczmirek, L.
- Respondent acceptance of web and e-mail data reporting for an establishment survey; 2007; Rosen, R. J., Harrell, L. J., Yu, H.
- The influence of interactive probing on response to open-ended questions in a web surveys; 2007; Holland, J. L., Christian, L. M.
- Evolution of web surveys at USDA`s national agricultural statistics service; 2007; Gregory, G., Earp, M.
- Using a web-lite approach to collecting data via the web; 2007; Frederickson-Mele, K.
- Email data collection; 2007; Fast, D.
- Interface Design and Testing for Electronic Self Administered Survey Forms using Excel; 2007; Farrell, E., Hewett, K., Rowley, T., Van Ede, L., Burnside, R.
- A Nonparametric Approach to Weighting Web Panel Data; 2007; Thorburn, D., Lorenc, B.
- Web questionnaires and Web 2.0; 2007; Folkedal, J.
- Automated data collection from internal Enterprise production systems ; 2007; Vik, T.
- Internet Surveys – Data Collection challenges for Statistics (Norway); 2007; Gloersen, R.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.
- Web-Based Research Tools and Techniques; 2007; Albrecht, A. C., Jones, D. G.
- Web Survey Design in ASP.Net 2.0: A Simple Task with One Line of Code; 2007; Liu, C.
- Deformation analysis of the repeated positional surveys in the undermined localities using web applications...; 2007; Milan, T.
- The Role of Emotions in the Response to Open-ended and Closed Questions in a September 11th On-line...; 2007; Jerabek, H.
- Responding to sensitive Questions in Surveys: A Comparison of Results from Online Panels, Face-to-Face...; 2007; Dayan, D., Schofield Paine, C., Johnson, A. J.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Promoting Internet surveys and respondent relationship at INE Portugal: WebInq data collection system...; 2007; Cunha, C., dos Santos, P. S., Goulão, C., Leal, J. F.
- Learning Statistics – in a web-based and non-linear way ; 2007; Rootzen, H.
- Comparisons of Delivery Methods in a Survey Distributed by Internet, Mail, and Telephone; 2007; Lesser, V. M.